Dressing to impress: 18-21 year olds spend most preparing for night out, research shows

Research from the latest Deltic Night Index, a quarterly report into the UK’s late night economy, reveals that 18-21 year olds spend the most on getting ready for a night out, with an average spend of £19.28, followed by 26-30 year olds who spend an average of £18.29 and then 22-25 year olds at £17.41. Those aged 56 and above spend least, with an average spend of £4.70.

Two thirds of 18-21 year olds spend money on new clothes and shoes to wear for a night out, a quarter (26%) spend money on beauty treatments, and 31% spend money on hair treatments and cuts.

Spending an average of £12.40 on getting ready for a night out, 33% of us spend money on hair treatments, 26% on makeup and 19% on beauty treatments. And it’s not just women. While women spend an average of £13.14 getting ready, men aren’t far behind at £11.61. In fact, more than one in ten men (11%) spend between £21 and £30 getting ready for a night out. Over a third (37%) of men and almost half (48%) of women spend between one and two hours getting ready for a late night out

Men are also more likely to spend money on hair treatments and cuts in preparation for a night out than women, with 34% of men vs. 31% of women. Meanwhile women are more likely to spend money on beauty treatments, with 21% compared to 15% of men.

The research also revealed the role social media plays in determining our spending habits. Almost a quarter (24%) of 18-21 year olds say they buy better quality drinks because they like friends to think they live a luxurious lifestyle, and 32% do because it looks better on social media.

Peter Marks, Chief Executive of The Deltic Group who commissioned the research, commented, “The data demonstrates what we have always suspected – not only does the late night sector create employment, it also plays a really positive role in the wider local economy, drawing people to the high street throughout the day as many spend money in preparation for a late night out. It’s important that councils and customers alike understand the importance of local pubs, clubs, bars and other venues, and encourage their success. In doing so, we’re boosting Britain’s economy for the better.”

All statistics are taken from the latest Deltic Night Index (DNI), commissioned by The Deltic Group.