Coventry nightclub extends customer safety initiative

Coventry clubbers will have noticed some changes to the city’s longest running nightclub venue, JJ’s formerly known as Jumpin Jak’s. The venue has developed its successful safety initiative, We Care, to improve its customer service and help clubbers keep safe on a night out in the city

The landmark venue has built a brand new entrance on the main Skydome concourse, introducing a fixed barriered queuing system and has installed additional till points to significantly reduce queuing time.

The investment by The Deltic Group, which operates JJ’s, also includes an airport style metal detector for added security as well as extended CCTV coverage, and a brand new secure, heated smoking area.

In addition to new safety measures, the venue has made an investment by adding a new LED lighting array and has added VIP booths to improve the overall customer experience.

JJ’s general manager Gary Holloway said: “Creating a great night out for our customers is our main priority and safety is key to this. By investing in to our venue further, we hope to give customers all the tools they need for a fun but safe night out. We like to look at this as a continuation of our We Care customer service campaign”

“We’ve made some important improvements to JJ’s to upgrade the comfort and security of the venue, including moving our entrance from inside the Skydome atrium to the main concourse to allow more space for safe queuing. We hope by introducing these safety and well-being measures, we can carry on focussing on delivering a great customer experience.”

The national We Care campaign was launched at the Coventry venue in 2015 and is now operated at Deltic venues across the country. JJ’s was the first club to introduce Customer Care Ambassadors.  The ambassadors are available on all nights to help with any query, question or issue customers may have.

The venue also provides free phone charging stations and offers a taxi escort service for vulnerable individuals, a free handbag cloakroom service and access to a landline (free of charge) for those who lose their phone.

Members of staff have been trained to look out for vulnerable customers, offer support and question anyone leaving the venue alone. 

“Since we launched our We Care initiative three years ago, we’ve welcomed thousands of happy clubbers through our doors. The feedback from our guests has been really positive, as they not only welcome but are reassured by the additional level of security,” added Gary.

JJ’s Coventry is part of The Deltic Group, the UK’s largest operator for late night bars and clubs, with 57 venues nationwide and 3,000 employees.



Issued by Limegreen Communications on behalf of The Deltic Group

For further information please contact Jo Mathers on 07799 662389 / or Ruth Roache on 07779 092536/